Our Work

The Client: SourceDay is a supply chain performance platform that helps manufacturers and distributors manage direct procurement by improving collaboration, visibility, and risk management with suppliers.

The Work: We were asked to kick-start the company’s content program, with an emphasis being on completing a backlog of customer case studies. 

The Result: In less than six months, we completed 25 net-new pieces of content, including 6 case studies, 15 blog posts, and 3 contributed articles. Now, SourceDay has a broad range of gated and open content, dominates its search topics, and has improved search performance. 

The Client: Austin-based Silicon Labs’ annual developer conference, Works With, has become the premier IoT event in the industry. Completely virtual and free to attend, each year its agenda is packed with highly technical training sessions led by globally-recognized experts.

The Work: Creating the Works With agenda is an enormous amount of work, and subject matter experts across virtually every meaningful wireless technology, ecosystem, standard, and manufacturer contribute. We wanted to harness the knowledge that goes into the event and turn it into high-impact content. 

The Result: Each year, we produce dozens of individual pieces based on Works With session topics. This effort results in a collection of ultra high-quality content that fuels the organization’s content plan for the full calendar year leading up to the next Works With event. 

The Client: When Blue Dot Change rebranded as Bennu, the company wanted to launch a new website to showcase the company’s evolving mission to combat climate change as well as highlight its cutting-edge research in the area of methane removal. 

The Work: Working in conjunction with Bennu senior leadership, its communications team, and other climate and industry subject matter experts, we developed a new site that accentuated Bennu’s focus on methane and the potential its technology has to dramatically reduce greenhouse gasses. 

The Result: The new site, bennuclimate.com, emphasizes the science behind the company’s research, brings forward the human-centric nature of its mission, and makes the technology accessible for a mainstream audience. 

The Client: Silicon Labs needed a way to show the real-world benefits connectivity is bringing to large-scale, long-distance networking. Specifically, they wanted to show how open-source Z-Wave LR technology compares to its competitors in terms of cost and performance. 

The Work: Working with Silicon Labs Z-Wave experts and Eric Ryherd, Dr. Z-Wave himself, we developed a storyboard and script showcasing Z-Wave LR performance in a series of successively long-range applications. Working with Austin-based mixtape marketing, we captured a motorcycle journey through various real-world Z-Wave LR scenarios. 

The Result: The 3-minute video was featured during the Works With 2024 opening keynote and reinforced the research and engineering heritage of Silicon Labs. 

The Client: Rohde & Schwarz is one of the most recognizable names in test and measurement, with a portfolio known for high precision, reliability, and cutting-edge technology. 

The Work: When the wireless industry made the move to 5G, it required a new approach to network testing. The concentrated nature of the first 5G networks require precision performance tuning, but this is incredibly complex and time consuming. Rohde & Schwarz had an answer to these challenges, but it needed to break through an increasingly crowded market and make its case to a highly-specialized and exacting engineering test audience. 

The Result: Our approach included a ground-up rebuilding of three target buyer personas, ranging from application engineers to principal scientists. We developed detailed profiles and built a campaign based on providing highly-technical content through a targeted social ad program across LinkedIn, Facebook, and trade publications. Performance increased across all three personas and three years after launching, this campaign is still performing well above the industry average.